When you see a Grass-fed claim on products sourced from New Zealand, you can trust that the product has been made using dairy which meets the New Zealand Dairy Grass Fed Administrative Standard.
Grass-fed means cows mainly grazing on grass and crops in paddocks where they roam.
The New Zealand Government’s Ministry for Primary Industries has created a standard to define what it means for New Zealand dairy animals to be considered grass-fed. It specifies the requirements and attributes that must be met for grass-fed certification to be issued.
This standard requires that the following minimum requirements must be met or exceeded:
· Cows must have a diet which constitutes, on a 3-year rolling average, at least 90% (fresh weight) qualifying grass-fed feed types.
· Cows must on average graze pasture or forage crops at least 340-days per year for at least 8-hours per day.
The definition of “grass” is defined in Schedule 2 of the New Zealand Grass-Fed Dairy Administrative Standard.
If there is a grass-fed claim associated with one of our products, you can be assured the New Zealand dairy in that product is sourced from suppliers that have schemes independently verified as meeting the requirements of the New Zealand Dairy Grass-Fed Administrative Standard, such as Fonterra. This gives our customers and consumers greater trust and confidence in our grass-fed claims.
Approved suppliers schemes are listed on a public register maintained by the Ministry for Primary Industries on their website.