Cobden community celebrates 100 years of Western Star

Western Star has celebrated its 100th birthday in Cobden, Victoria, bringing together local families, dairy farmers, employees and community members to recognise a century of dairy manufacturing in the Western District. 

The community celebration was held at JH Vagg Memorial Park alongside the Lactalis-Mainland Dairy Cobden factory, reflecting the strong connection between Western Star and the local community. The event recognised the people, place and partnerships that have helped build one of Australia's most recognised butter brands over the past 100 years. 

“It’s really important for us to celebrate the 100th birthday of Western Star in Cobden because this is the heartland of the brand,” Managing Director Lactalis-Mainland Dairy Oceania, David Breckenridge, said. 

Guests enjoyed live entertainment, food, games, giveaways and a giant birthday cake inspired by Western Star's iconic butter block.

Visitors also had the opportunity to take part in guided tours of the Cobden factory, offering a behind-the-scenes look at the people, craftsmanship and care that go into making Western Star butter and dairy products.

Adding to the celebrations were Cobden locals and Australian Football League (AFL) identities Zach and Jackson Merrett, who returned home to help mark the milestone and spend time with members of the community. Their attendance reflected the close connection between Western Star and the town that has shaped its story for a century. 

"It’s really important for us to celebrate the 100th birthday of Western Star in Cobden because this is the heartland of the brand.“
- David Breckenridge, Managing Director, Lactalis-Mainland Dairy Oceania

Founded in 1926, Western Star has been built on the contribution of generations of dairy farmers, factory employees, families and community members. While the brand has become a staple in homes across Australia, its roots remain firmly planted in Victoria's Western District. 

The centenary celebrations provided an opportunity to reflect on that shared history and thank the people who have helped shape Western Star over the past century. 

As Western Star enters its second century, the brand's connection to Cobden, the Western District and the dairy farming communities that support it remains an important part of its story.